Today I decided to buy some gel type automatic dishwasher soap at the grocery store. There were two sizes of the brand I decided to buy available. A large 2.6 liter bottle for $6.99 and a smaller 1.6 liter bottle for $3.49. Now in the old days, if you wanted to save money in the long run, you would buy the larger size because it would work out to be cheaper. But for the last 5 or 6 years or so, or perhaps even longer, I have been noticing that it now costs more to buy the large size. In this case you not only save a penny by buying two of the smaller sized bottles, but you actually get 600 ml more for doing so!
This is sheer madness. It is supposedly more expensive to fill, package, transport, and handle many smaller bottles than fewer large ones. You also are "greener" when you use the large bottles because you use less packaging. So what the hell is going on here???
The only thing that I can think of that explains this increasing trend is that the grocery chain powers-that-be are padding the bottom line by counting on the ingrained habits of their customers who just automatically buy the larger size because they are conditioned to think that it is cheaper to do so, and do not compare prices.
Talk about abusing your own customers! Are all bosses total idiots these days?

