I bought the largest family/economy size of Rice Krispies for $4.99 two weeks ago. And that was a sale price. I think it is ordinarily around $8. Or higher. At $5 for an 800 gram box of puffed rice I still payed way too much, and they still made a nice profit off of me. 20 years ago I read an article in a business magazine that spoke of the cereal makers having raised their prices 15% per annum for the preceding 15 years, and that they were now losing market share to store brands. With prices now at a ridiculous $7 or $8 a box for the regular sizes, it is obvious that they just kept on gouging as best they could. What a mark up!! I wonder how much it is per pound?
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In order to lose a bit of weight, and to make the over priced cereal last longer, I started measuring my portions. 2/3 of a cup of raisin bran, 1/3 cup store brand "cheerios", and 1/4 cup of rice krispies for a bit of flavour. No sugar added, as there's lots in the raisin bran. I use 1% milk.
How big a box of frosted flakes? If a large box of Frosted Flakes only lasts you three meals, then I respectfully suggest that it was NOT quitting smoking that has caused you to gain weight.
You are eating a TON of sugar and taking in a LOT of calories when you eat 1/3 of a box of that sweetened cereal.
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And speaking of store brands vs national brands:
I have found that store brand frosted flakes and rice krispies taste exactly the same as the national brands. But I rarely buy frosted flakes, and the price of rice cereals is so high now that the store brands cost the same as the national brands. I bought the rice krispies as a treat, and will not buy more unless they are on sale again.
I should also mention that I have tried all the store brands of "cheerios", bran flakes, raisin bran, etc etc and that NONE of them match the national brands for flavour. But the store brand "cheerios" are much cheaper than the real thing, so I tolerate them.